/ #Advertising #Feminism 

The smile that stays with you - by Durex

Of course, women never go to work with a smile on their face after incredible sex made awesome by Durex lubricants. Women stay home and are grateful to be fucked.

If you’re working in the marketing industry, please take a moment to think about what you’re creating and the image you’re putting forward. Consider acknowledging female sexuality as being a Thing and admitting that women, too, love sex on their own terms. 

Edit: apparently Durex have also released a series of posters along similar lines, but depicting women looking rather chuffed, too. I was unaware of this, so when I saw the poster, it set off the patriarchy red mist. 

Now that I’ve been summarily corrected, I’m quite happy to revise my stance on this series of adverts. It’s actually a welcome change to see the sexual prophylactics industry acknowledging that women, too, enjoy and desire sex.

It’s like we’re all human or something and not two totally different species!



Itinerant photographer, firespinner, poly feminist, he/him.